Advertising Victoria’s Secret, Sanitary Napkins, Medical Surgery and Loyalty

Advertising Victoria’s Secret, Sanitary Napkins, Medical Surgery and Loyalty
Session Code:
GEN-13
Chair:
Xintong
Jia
City, University of London
608
The Road Ahead: Victoria’s Secret goes to China and the market of commercial sexism in the era of postfeminism
Session Code:
GEN-13
Xintong
Jia
City, University of London
367
Transition from Blue to Red: An Overview of Sanitary Napkin Television Commercials in Bangladesh
Session Code:
GEN-13
Raiyana
Rahman
Independent University, Bangladesh
1640
An Empirical Study on the Influence of Short Video Advertisements of Medical Surgery on Chinese Female College Students
Session Code:
GEN-13
Yuting
Zhang
Jinan University, Guangzhou, China
Yiwen
Wen
Jinan University, Guangzhou, China
Qianqian
Yang
Jinan University, Guangzhou, China
Qiaoli
Yang
Jinan University, Guangzhou, China
3701
A Proposed Theoretical “SPECIAL” Model: An Integrative Review for LGBT Personalized Loyalty Program
Session Code:
GEN-13
Ronnaphop
Nopsuwan
University of Thai Chamber of Commerce
Jantima
Kheokao
University of Thai Chamber of Commerce
3133
Female youtubers as influencers in the fashion industry
Session Code:
GEN-13
Barbara
Castillo Abdul Hadi
Universidad de Huelva
Johana
Balseca
Universidad Técnica de Ambato
Luis M.
Romero-Rodríguez
Rey Juan Carlos University
Ana
Garcia-Arranz
EAE Business School
Clara
Muela-Molina
Universidad Rey Juan Carlos
Salvador
Perelló Oliver
Universidad Rey Juan Carlos