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IAMCR Online 2020
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IAMCR
Fandom and Audiences
Fandom and Audiences
Session Code:
AUD-1
Chair:
Asta
Zelenkauskaite
Drexel University
170
Audience Experience on Social Media: How to Perceive Emergence of Online DIY Celebrities and Celebrity Endorsement in China
Session Code:
AUD-1
Fei
Fan
Hong Kong Baptist University
3395
Mixed Blood between Fans and Anti-fans: The Collective Identity of Dog Fans in China Social Media
Session Code:
AUD-1
Yueran
Ma
Tsinghua University
2217
Slash fan girls and the Rotten Dramas
Session Code:
AUD-1
RUI
XU
Aarhus University
509
Entertainment-education in media convergence: How Super-Vocal and its fan texts influence fans’ high-brow music knowledge acquisition and attendance intentions
Session Code:
AUD-1
Fang
Wu
School of Media and Communication, Shanghai Jiao Tong University
Fu-Hsuan
Yang
Elite PR Group