·Background and Research Questions
The new technologies are transforming the process and practice of media convergence, which also challenging the demands for the omni-media professional regarding to the professional journalism and media market. Through literature review, it is found four key influencing factors (new technology literacy, humanities and scientific literacy, intellectual literacy, professional ability) of journalism and communication education. Based on the 'market-driven HR requirements', this paper will explore：1) Are there any other important factors besides the four key influencing factors mentioned earlier？And how do these factors rank？2)What combination of factors can make the talent training of journalism education meet the 'market-driven HR requirements'?
·Method
Based on the data mining from 101 cases collected under the key concepts of the “market-driven HR requirements”, this article aims to search for a practical solution and theoretical exploration about the relationship and the constructive pattern between the shift of the higher education and the changing media market, by borrowing the qualitative comparison analysis（QCA）method, in order to provide a useful reference for the current reform of journalism education.
·Findings
Through the cases measures, necessary condition detection, constructing the truth table, and then entering the conditional combination analysis software, we get the data analysis results:
First, “new technology literacy”, “humanities and scientific literacy”, “intellectual literacy” and “professional ability” are verified by reality; but the ability of “HS3(Science, engineering, agronomy and medicine)” 'NT2(Computer and data processing and other literacy)' and 'NT(new technology literacy)' have not been validated in 'traditional media (traditional positions)'. In addition, one variable from the recruitment information text PA(personal ability and ideological quality) has also been verified by reality and has become a new variable in this study.
Second, according to the qualitative comparative analysis data, the order of importance of the factors influencing journalism and mass communication education is: PA (personal ability and ideological quality)>I (intellectual literacy)>MA (professional ability)>NT (new technology literacy)>HS (humanities and science literacy).In the past, there was a controversy in the academic field: to strengthen the new technical literacy of talents, or to strengthen the humanities and scientific literacy of talents. In the test of this study, the two influencing factors were ranked in the last two in all conditional variables.
Third, we can temporarily put aside the debate on the technical orientation and humanistic orientation existing in the academic circle, and actively slow down the mood(panic due to lack of technical skills) caused by the blind pursuit of technology. The effective combination of the following elements can enhance the adaptability of talent cultivation to the media-related field requirements: MA(Personal Ability)*I(Intellectual Literacy)*PA(Professional Ability).In the era when everyone is media and everything is connected, the education of journalism and the core curriculum of the subject should be strengthened, and the basic training of journalism for students should be strengthened.