Introduction:
social media allows users to show themselves, establish social networks, and maintain contact with others, which has an impact on users’ social capital. WeChat is the most famous social media in China, which plays an important role in the daily life and social interaction of Chinese people. This paper aims to study the impact of using WeChat on College Students' social capital and the impact of different community satisfaction on social capital and WeChat usage intensity. Through empirical research, this paper discusses the influence mechanism of different WeChat usage intensity and community satisfaction on College Students' social capital, which provides a reference value for investigating the relevance and influence mode between psychological factors and media use.
Materials and methods: Questionnaire and regression analysis. The researchers published the project on the Internet and on campus, briefly described the research to potential participants, and recruited any college students interested in such topics to fill in the questionnaire. Finally, 171 valid questionnaires were collected
Results:
The regression analysis of the sample (n = 171) shows that WeChat usage intensity has a significant positive correlation with two types of social capital (bridging social capital and bonding social capital). The higher WeChat usage intensity is, the more two types of social capital subjects have. In addition, the study found that community satisfaction is an important factor in mediating the use of WeChat and the acquisition of social capital. Students with high community satisfaction use WeChat more intensively and acquire more social capital. Students with low community satisfaction, however, WeChat usage intensity is generally weak. In addition, the use of WeChat can help low-satisfaction participants steadily increase bridging social capital, but the impact on bonding social capital is not significant. This shows that the use of WeChat is difficult to help low community satisfaction students form stable emotional support.
Conclusion:
The WeChat usage intensity of participants with low community satisfaction is generally lower than that of subjects with high community satisfaction. WeChat usage is more effective in helping low satisfaction subjects to obtain bridging social capital, which can continuously narrow the gap between social capital held by them and the high satisfaction subjects, but the impact on bonding social capital is not obvious. Therefore, campus managers should focus on investigating students' WeChat usage in the community. If a certain type of students' WeChat usage in the community is continuously lower than that of other community members, it means that their community satisfaction may be low, and the amount of social capital they have in the community may be poor.
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