Since its birth in 2000, after 20 years of development, Chinese internet drama has gradually become a narrative system with digital, fragmented, full code and other network characteristics ，as well as the representativeness of traditional TV drama diversity. Its aesthetic characteristics come from the value perception and judgment of the form and content of things, the first twenty years of the 21st century is the twenty years of great changes in the aesthetics of Chinese internet drama. It can be roughly divided into two stages: the former is dominated by grass-roots aesthetics, the latter is the origin and development of pluralistic Aesthetics
First of all, the first decade (2000-2009) was a period of grassroots aesthetics independently produced by Internet users, characterized by the deconstruction and subversion of subculture. At this time, the internet drama is not for the purpose of profit, it is produced by netizens spontaneously and voluntarily,also mainly to deconstruct classic images or events and short and compact segment dramas. As a result, the internet
drama in this period appears rough and can not be recognized by the mainstream society and media. But it marks the emergence of a populist, youth video era, a network drama can be completed by ordinary people independently, thus Internet users can participate in the carnival trend of image creation.
Secondly, the last decade (2010-2020) is a pluralistic aesthetic period in which social institutions are deeply involved. The fine production of elite culture, the collection and compilation of mainstream culture and the vitality of subculture coexist.. At this time, the
internet drama has got rid of the simple grass-roots imprint, and the social institutions represented by the video website go deep into every tentacle of the network drama body, making the network drama ascend to the elegant hall like spring and snow. Its theme is more and more extensive, and the content is more and more colorful, mainly long internet dramas. Through interesting stories to show or explore issues in the fields of life, ideals, ethics, science and technology, it shows a more profound human nature. The mainstream society and media are no longer just criticizing, but treating dialectically. To some extent, they have recognized the value of internet drama.
Finally, there are several reasons for the changes of the aesthetic characteristics of the internet drama : first, the internet drama has an independent artistic noumenon attribute, and its core element is still 'drama', which can imitate the traditional TV drama to tell a certain story;The second is that the long-term development of the internet drama needs the renewal of the artistic concept, because maintaining the long-term vitality of the network drama can only be a professional masterpiece.The third is that the change of the industry environment, the examination and supervision of the internet drama are more and more perfect, the creators of the internet drama must keep in awe of the basic recording principle of the image.