Real-time Public Comments, Communication Reciprocity, and the Remaking of the News: The Rise of the Mobilized, Live-Streaming Participatory Journalism in China

Abstract: 

The digital and Internet technologies, largely associated with nowadays on platforms of wireless communication and the emergence of media convergence, provides ubiquitous capacity of multimodal, interactive communication and the rise of mobile news and participatory journalism in China. With the real-time engagement of Internet users and news consumers, the dynamics of the news-making has been regenerated with multi-media storytelling, open-source-like deuterogenic extensions. The combination of participatory journalism and the mobilized live steaming,in particular,enpowers the innovation of news-making no longer limited to a sense of presence,reality,and process, but also to the reconstruction of the epistemologies of communication reciprocity. The coming age of news remaking and mobilization sheds lights on China’s journalism studies and pedagogics, following the emergence of the real-time public comments and interactions.

This paper aims to explore how participative real-time comments generated by both the internet user and new consumers deeply re-define the news media as well as reidentify the content-sharing epistemology in the technology-driven discourse of media convergence in China, and intend to make conceptual remapping of the phenomenon of participatory journalism in the framework of journalism research in China.

On the basis of the methodological perspectives of cyber ethnography,this paper applied the methods of participative observations,online questionnaires and offline semi-structured interviews. Two authors designed online questionnaire together,and conducted offline semi-structured interviews with journalists from 10 mainstream media in China. The first author conducted textual analysis based on the sampled cases across multiple mobile Apps by using smart phones, and the second author went through current studies and data analysis to list a literature review. The news Apps participated in the observation include China's mainstream news media App , the aggregation information App,and the social media, etc.,such as People’s Video,CCTV,Yangtze Cloud,Jin Cloud,Yongpai,Redstar News,Wireless Suzhou , Weibo,WeChat,Tencent News,Today's Headline,Douyin,Kuaishou,Youku and so on. Meanwhile,the authors also conducted offline semi-structured interviews with 18 reporters who works for the top ten mainstream media in China.

The finding shows that 1) Chinese news consumer have been engaging with the process of participatory journalist practice by changing the role of passive receivers as the active pro-consumers of news, though the news media conservatively welcomes the possibility of communication Reciprocity, by limiting the activities of consumers and producers. 2) the interactive social-media-like interface derived from the comments section of live news broadcast and the service of information boosted the enthusiasm of participation and thus redefine the meaning of remaking of the news. 3)The participatory journalism, framed within in the political-socio-cultural context of the of public communication in China, nowadays shows the techno-driven mobility and diversification by more and more reformed news media taking advantage of the mobile and lightweight live broadcasting technologies which also them to apply use-friendly multimedia and interactive news-marketing strategies to enhance the spectatorship of the live steaming.