The emergence of big data, artificial intelligence(AI) and other cutting-edge technologies has promoted the unprecedented transformation of the entire media industry. Especially, the application of artificial intelligence in media industry is more and more in-depth and extensive, which has a profound impact on the production and communication mode of the media contents. How to use artificial intelligence to promote the upgrading of media industry and provide more comprehensive and high-quality services to the public has increasingly become an important issue for the government，media industry and academia.
In UK, in 2016, the UK government released the report Artificial Intelligence: Opportunities and Implications for the Future of Decision Making. In 2017, the report Growing the Artificial Intelligence Industry in the UK, referred to 18 public policy recommendations covering data acquisition, skills supply, exhaustive research and development and supporting communication. In 2018, the European Union signed the declaration of Artificial Intelligence Cooperation, proposed the 'digital Europe plan', and then issued Artificial Intelligence Coordination Plan, which focuses on design ethics and design safety.
The main research problems are about the changes of journalism and media industry with the effect of AI, the reconstruction of journalism and media industry with the development of AI, and the governance of AI in the application of journalism and media industry. The research strives to make a scientific judgment on the development trend of artificial intelligence in the journalism and media industry by an in-depth analysis of the principles of artificial intelligence in the application of journalism and media industry. And also focus on the specific ethics, regulations and supervision of Intelligent Media to avoid abnormal ethics or Information Cocoons.
The research will put forward to the optimization strategies about the application and development of artificial intelligence from the following aspects：basic analysis，technical improvement，practical verification，talents cultivation，social services, regulations and supervision.
Based on the in-depth investigation and comprehensive case studies（samples: DeepMind, Ad Brain, Benevolent AI, etc.）, the research analyses the development process, the development characteristics, the core problems and challenges of artificial intelligence in journalism and media industry.With practical application experience, the research explores how artificial intelligence was applied to the process of communication and will promote a new way of contents production, communication and consumption in the journalism and media industry.Especially focus on the Algorithms including Aggregation, Classification, Filtering Prioritization etc.