•Background and Research Questions
Artificial intelligence, VR, 5G... The rapid development of technology has opened up a new era in many fields in China. The technical means opens up multiple possibilities for ideals, and also makes the reality of information dissemination practice and cultural transmission mechanism different from the past prospect. By December 2018, the number of Chinese netizens reached 829 million, and the number of mobile Internet users was 871 million. Roaming in the digital time and space formed by the technology，is it spiritual and physical immersion? Or the appropriation of technology and time-space? How digital memory is generated, how culture is transmitted, how happiness should be sought or redefined in the digital field, we need to look focus on chemical changes within the 'digital-sphere'. The research questions of this study are: 1) What risks are hidden in the practice of “digital-sphere” shaped by digital information communication technology? 2) How can these risks be regulated through policies or regulations?
•Theoretical Framework
This study uses 'médiologie (media+ology)' which proposed by Debray as the theoretical framework , combined with the current digital technology and information dissemination, digital culture and other practices, puts forward the concept of 'digital-sphere' and analyzes its three basic features:1) At the technical level, information productivity and capacity increase, algorithms, distributed computing, cloud computing, etc. promote the production of information in a timely manner. The performance of technology is manifested through traffic, explosions, scenes and interfaces, and gradually becomes a collective faith and social myth; 2) At the cultural level, this is an era when boring can also generate production power and drive consumption. The background of cultural programs becomes extremely open, and can be modified, imported, spliced, and even erased and rewritten. The number of symbols is more than ever; 3) Subject level: Digital aborigines pay more attention to the connection of relationships, the integration of circles, self-projection and identity. “The 'net people' does not seem to belong to each other.” Individual hobbies, occupations, and circles are layered and multi-layered.
•Findings
Using “Médiologie” as a theoretical framework, this study analyzes the concept and characteristics of the 'digital-sphere', and combines the practice of global Internet companies and users to find that the “digital-sphere” has the following risks: 1) The subject becomes the ' others ' of the technology and cultural heritage crisis, 2) algorithm black box, post-truth and trust crisis, 3) the risk of hedonism and digital addiction, 4) network public opinion and social control risks, 5) children's digital media attachment risk, etc. Mediology considers that the organizational material level (MO) is constantly updated in the process of transmission, but the materialized organizational level (OM) maintains the inertia and stability of culture. Therefore, the risks of the “digital-sphere” needs to be adjusted at the organizational or institutional level in order to seek a balance in the sense of mediology. Base on this, it analyzes the possibility policies or regulations practice of institutional adjustment, research and development adjustment, and users self-adjustment.